Rich Internet Applications, AJAX and Web 2.0 are the buzzwords of the day. Media and businesses alike use these terms to try and gain mindshare. But while these trends may currently be ?over-hyped,? the underlying technologies are truly driving rapid innovation on multiple fronts, and are especially gaining momentum in the enterprise. In fact, analysts predict that by 2010, at least 60 percent of new application development projects will include RIA technology.

In this presentation, the spokesperson will separate the Web 2.0 buzz from reality. He will show how application developers are using Flex and Adobe AIR to create RIAs that are transforming enterprise processes. He will present what developers are doing ? right now ? to design enterprise-wide rich Internet applications that combine the best of traditional graphical user interface applications with the wide reach of Web-based access, leading to more streamlined business processes and richer customer service. He will show how enterprise application developers and IT can work together to fundamentally shift technology architectures, application content, communication, collaboration and business services.