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Nell Thomas, Data Analyst at Etsy
Nellwyn is an analyst on the Data team at Etsy, where she works closely with product, marketing, and engineering to scout, build, instrument and improve Etsy’s product portfolio. Before Etsy, she worked on analytics and product teams at two smaller NYC start-ups. She is a graduate of Harvard College, and holds a master’s degree from the University of Pennsylvania. Twitter:@nellwyn Website: http://nellwyn.etsy.com |
Presentation: "Product Development with Continuous Experimentation"
Track:
Continuous Delivery
Time: Thursday 13:40 - 14:30 Location: Bayview
Abstract: "Over the last year, Etsy has made significant changes to the way its shoppers find and discover items. In this talk, we will discuss how we use data to inform product
development, from prioritization to experimentation to launch communication, and everything in between. We will discuss the challenges of planning with continuous experimentation and deployment, as well as the evolution of Etsy's data culture. Finally, we will overview how these changes and improvements were communicated to Etsy's sellers, leading up to a big Etsy milestone: surpassing $1 billion in total marketplace sales last October.Etsy is the world’s online marketplace for handmade and vintage goods. Etsy's mission is to enable people anywhere to easily build and directly support independent, creative businesses. At Etsy, we push code over 30 times a day and we have terabytes of data generated by the tens of millions of members of our community. " |
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