The issue with the predominant multi-tier data center application architecture is that it is designed with a browser in mind. Mobile Device Management and Web-only Firewalls do not address how to incorporate server side applications, legacy data, and identity infrastructure with the sea of heterogeneous mobile platforms and programming languages used today. A Service/API Gateway enables the mobile application economy via REST APIs with JSON and mobile friendly tokens such as OAuth. We posit an end-to-end mobile enablement architecture to expose app data via APIs, advertise APIs to developers via a portal, and dev tools that make it easy to use APIs to create mobile apps.