Ask any group of people what they want or need and you’ll find no shortage of opinions or answers. Clients and stakeholders will always have a voluminous laundry list of features and functions, all of which they will insist are equally important. Your clients, employers, project stakeholders and users all share something very important in common: they’re all human beings. And we human beings all have a fundamental flaw: we often make very confident – but equally false – predictions about our future behavior. So the requirements that will actually be most useful and most valuable – the ones that will increase user adoption or sales; the ones that will make or save money – are almost never surfaced in traditional requirements sessions. In this workshop, Joe will show you how to change that, along with how to tell the difference between what people say they need and what they actually need. And finally, he’ll show you how to uncover the things they don’t know they need (but absolutely do).