Presentation: Unifying Transactions and Analytics for Insightful Applications

In the past, applications had to deliver ultrafast response times and instant gratification in order to meet rising customer expectations. They still need to, but now they have to deliver actionable insight as well – customers, whether individuals or businesses, are becoming data driven. The problem is these applications are built on databases optimized for transactions, and fall short of the analytics capabilities insight applications need.

In this talk, we will discuss the emergence of hybrid transactional/analytical databases and how customer-facing applications, though transactional at their core, can leverage them to improve customer engagement with powerful, real-time analytics (directly and indirectly). Specifically, we will explain how row storage can be combined with distributed, columnar storage and transparent query routing to power insightful applications with a single database – and simplify development.