Teams are leveraging Kubernetes (and other container based technologies) to improve the speed at which they ship and deploy applications, however, Kubernetes still largely focuses on solving these problems through infrastructure concepts. As technology teams, we've always kept the process of deploying applications, and releasing new versions to users, closely tied to the infrastructure deployment steps. LaunchDarkly allows users to break that connection apart, separating the deployment of application code (to infrastructure) from the release of software features. In this session, attendees will deep dive on exploring this concept and learn how LaunchDarkly fills the gap in user consumption by exploring concepts like canary rollouts and user targeting - allowing application teams to have greater control over which users and teams are consuming new features - and how to back them out when something goes wrong.