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                      | <<< Previous speaker | next speaker >>> |   Craig  Weissman, salesforce.com
  
      
  Craig Weissman is Chief Software Architect at salesforce.com where he has designed and built many aspects of the multi-tenant software-as-as-service development platform. Areas of database scalability include the flexible customer data model, the application metadata layer, the row-level sharing model, and the multi-tenant query optimizer. Craig's focus on the force.com development platform includes designing and authoring the Apex hosted programming language as well as the application distribution model. Craig has a BA in Applied Mathematics and a MS in Computer Science from Harvard University.
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                      Presentation: "The Magic Behind Multi-tenancy"
                        Time:
                        
                          
                            Wednesday 17:15 - 18:15
                          
                          
                        
                       
                        Location:
                        
                          
                          
                            To be announced
                          
                        
                       
                          Abstract: 
How does Salesforce.com's metadata driven multi-tenant Platform support scalable data structure and business logic customization and application development using a common core code base and a shared set of infrastructure?
 Agenda:
 1. Our multi-tenant religion: everything must be shared including the database; one common code base for innovation and scalability.
 2. Metadata-composed applications and the Force.com Application Runtime
 3. Salesforce.com patent-pending database and application server technology including the Custom Schema Data Model and multi-tenant query optimizer
 4. Managed procedural development via Apex code
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