Workshops: Nov 19-20, 2015
Presentation: Mobile Monetization: Scenario Design & Big Data
Duration
Abstract
Mobile advertising has become more mature as mobile applications continue to evolve. Many top-tier internet companies, such as Google, Facebook, Twitter and Yahoo, have rolled out their own SDK with different features, but it is difficult to know which one suits your needs. We think that “ yield optimization” is the key to mobile monetization, which include the right format, scenario design and efficient usage of big data, all of which are are essential. Let’s explore more from the following practices.
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