Presentation: "Product Development with Continuous Experimentation"

Time: Thursday 13:40 - 14:30

Location: Bayview

Abstract: "Over the last year, Etsy has made significant changes to the way its shoppers find and discover items. In this talk, we will discuss how we use data to inform product
development, from prioritization to experimentation to launch communication, and everything in between. We will discuss the challenges of planning with continuous experimentation and deployment, as well as the evolution of Etsy's data culture. Finally, we will overview how these changes and improvements were communicated to Etsy's sellers, leading up to a big Etsy milestone: surpassing $1 billion in total marketplace sales last October.Etsy is the world’s online marketplace for handmade and vintage goods. Etsy's mission is to enable people anywhere to easily build and directly support independent, creative businesses. At Etsy, we push code over 30 times a day and we have terabytes of data generated by the tens of millions of members of our community. "

Frank Harris, Product Manager at Etsy

 Frank  Harris

Frank is a Product Manager on Search, Recommendations and Data at Etsy. Previously, he was a Sr. UX Designer at Google for nearly 5 years, focusing on payments and commerce with previous stints in News, Finance, Blog Search, Book Search and Transit. He is too proud of the transit icons he helped create for Google Maps. He is a  graduate of the University of Georgia and is probably missing a football game right now.

Twitter:@hirefrank, Website:,


Nell Thomas, Data Analyst at Etsy

 Nell  Thomas

Nellwyn is an analyst on the Data team at Etsy, where she works closely with product, marketing, and engineering to scout, build, instrument and improve Etsy’s product portfolio. Before Etsy, she worked on analytics and product teams at two smaller NYC start-ups. She is a graduate of Harvard College, and holds a master’s degree from the University of Pennsylvania.

Twitter:@nellwyn Website: