Workshops: Nov 19-20, 2015
Presentation: Developing Customer Empathy
Abstract
Empathy is the key to finding out what your customers need and want. Discover true customer empathy mapping, an ongoing journey you share with your customers throughout the whole development process. Empathy mapping is so much more than a one time session of profiling your customer, showing off your idea, and collecting the feedback. Chris will cover key lessons learned by Citrix Labs as they tackle their goal of customer led innovation.
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