Presentation: Make Better Decisions Together


1:40pm - 2:30pm




Teams need a strong, singular North Star vision with a process to utilize different perspectives in order to build the best products and services. This talk will explore constructive negotiation, pairing inclusivity and the decisive mindset to help diverse teams deliver quickly while still leveraging their strengths. As we become more aware of the benefits of inclusivity to the bottom line, smartly integrating empathy into a tech culture is a good move. However, an empathetic team mindset when applied incorrectly can lead teams to a consensus culture, destroying a product or service in its tracks.

Speaker: Jake Zukowski

Interaction Design Director @Fjord

Jake dreamed of being a weatherman, bus driver, and a game show host when he was younger. His job now, Interaction Design Director in Fjord’s Seattle studio, is a combination of the three. He enjoys predicting the mood, spotting trends and seeing the coming storms (and mostly gets it right). He gets the team gets to where they are going, making sure they don’t miss their stop. He pumps up the energy in a room, turning everything into a game while presenting with ease in a silky smooth baritone, making sure everyone watching is having a great time. He has worked on automotive, the future of the mainframe, retail experiences, and once, accidentally created a cult.

Find Jake Zukowski at



Monday Nov 7

Tuesday Nov 8

Wednesday Nov 9

Conference for Professional Software Developers