Presentation: "High-quality, Impactful, Fast UX Research for Engineers"

Time: Wednesday 11:40 - 12:30

Location: Marina

Many software engineers, engineering leaders, and product developers want to learn from their customers about their needs and abilities. They understand that products should solve real problems for people and that they need to have an excellent user experience. Yet when it comes to conducting user experience research to actively gather insights from users about their abilities and perspectives, they have doubts. Countless software engineering practitioners perceive UX research as wasteful and slow and either do it as an afterthought or skip it completely while trusting their own intuitions.

Through three short case studies, this talk will demonstrate how UX research can be done with high quality standards, have an enormous effect, be completed quickly, and most importantly, achieved by software engineers without hiring an expert or paying thousands of dollars.

Tomer Sharon, User Experience Researcher, Google

 Tomer  Sharon

Tomer Sharon is a User Experience Researcher at Google Search in New York City and author of the book,It's Our Research, that provides strategies and tactics for getting buy-in for UX research. He founded and led UXPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UXPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.