Building a Culture of Continuous Experimentation

In a fast-paced, complex and uncertain digital business environment, organizations must evolve to survive. In this talk, we will discuss the importance of fostering a culture of continuous experimentation across all facets of an organization - from engineering to stakeholders to product managers.

The talk will delve into how teams can leverage the principle of continuous learning to drive efficiency, eliminate waste, and significantly improve product outcomes.

We will focus on the crucial role of Minimum Viable Products (MVPs) in the process, emphasizing how teams can formulate the lightest MVP to evaluate product feasibility, and then iteratively refine and enhance it based on data and feedback with a real successful project. The goal is to foster a culture that encourages testing, learning, and iterating, enabling teams to swiftly pivot or persist depending on the insights gained.

By cultivating this culture of continuous experimentation, organizations can enhance their agility, better mitigate risks. 

Join us to learn practical strategies and approaches to instill this culture in your teams and drive greater value from your Agile practices.


Sarah Aslanifar

Principal Consultant @EqualExperts

Sarah, (a.k.a. Procrastination Terminator) is a seasoned software developer with nearly two decades of experience. She is a Principal Engineer at Equal Experts, a global IT consultancy, and has actively contributed to the company's recent North American expansion. Born in Tehran during the Iran-Iraq war, Sarah's early life taught her resilience and adaptability, values that have greatly influenced her career. Sarah is known for her innovative approach to building productive teams that value experimentation to improve the delivery of complex projects. 

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Wednesday Oct 4 / 10:35AM PDT ( 50 minutes )


Ballroom A




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