Using HTML5 in the sales funnel to boost sales
Using HTML5 in the sales funnel to boost sales
Location:
Marina Room
Time:
Monday, 5:20pm - 6:10pm
Abstract:
eCommerce has evolved from a commodity-oriented transaction model where the goods and service are standardized and comparable, to a model that must also sell unique, rare or one-of-a-kind products and services. Selling these types of products requires an emotional engagement with the customer at a product, brand and experiential level. Building eCommerce systems that support these types of products requires a much more robust experience using rich, HTML5 interfaces layered on top of complex eCommerce systems like ATG, Demandware or booking engines that might be paired with CMS, DAMs and other systems to support a rich narrative experience.
Chris Stetson (Vice President of Technology for Huge’s West Coast offices, overseeing San Francisco, Los Angeles and Portland. Based in San Francisco, he is responsible for Huge’s technology engagements and helps to develop and deliver technology services globally. Prior to Huge, Chris served as Group Vice President of Technology for the Western Region at Razorfish and was also Senior Technical Director at Agency.com. With two decades of experience in the industry, Chris has managed teams designing and developing robust, enterprise applications that have transformed and modernized the online presences of major companies around the world. He was instrumental in the launch of Sirius Satellite Radio’s website, one of the first Web 2.0 sites that incorporated XML-driven content, JavaScript-enabled Internet applications, social networking and streaming media. He also has worked closely with his clients at Fortune 100 companies, including Microsoft, Intel and Visa, to help them innovate online. Prior to working in the agency world, Chris was a contributor and technical analyst for a variety of Ziff-Davis Publishing magazines, such as PC Week, PC Magazine and MacUser. In this position, he evaluated software and hardware, wrote hundreds of reviews and interviewed major business moguls, including Bill Gates. Chris lives in the San Francisco Bay Area with his wife and two daughters, just miles away from his alma mater, University of California, Berkeley.