Most companies have a contingent of engineers who are upset about the lack of a clear engineering strategy. If you dig into solving their “missing strategy” problem, you’ll quickly run into an even bigger challenge: there’s little agreement about what engineering strategy is or which problems it should solve.

In this presentation, we’ll focus on:

• What problems engineering strategy is particularly suited to solve
• Examples of real engineering strategies I’ve encountered in my career
• How to rollout engineering strategy both with and without a mandate from your head of engineering
• Troubleshooting why your strategy rollout isn’t working