GenAI continues to promise industry transformation, but the challenge now lies in moving from hype to real-world, large-scale, efficient, and productive applications. 

In this session, we will explore how MercadoLibre, the largest company in LATAM, has successfully leveraged its platform engineering approach to create a GenAI development platform that empowers every collaborator across the organization. This platform integrates multi-provider LLM gateways, prompt engineering, embeddings as a service, vector DBs, multi-modal traditional databases, agentic solutions, RAG, AI-powered assistants, and more, enabling the development and deployment of GenAI applications at scale. Attendees will gain insights into the architectural decisions, challenges, and strategic alignment required to transform GenAI into a practical, enterprise-wide solution.