Addressing the Power Shift in Engineering Recruiting
If you want to lead an amazing engineering team, don't leave hiring to someone else. This talk will explain from-the-trenches, battle-tested tactics that an engineering manager can use to successfully attract the best developers to their team.
By introducing PR principles into the process, I'll explain the best ways to create your unique engineering story and how-to effectively use your engineers to promote your message. Learn how to better explain your specific tech challenges to create powerful talent magnets that attract the best and brightest.
We'll consider case studies of companies that do this well, and explore actionable ideas and marketing tips that will help you be make your company more attractive to the engineers you want to hire.