Track: Engineering for Product Success


Day of week:

This track covers topics that showcase how companies have designed their products to ensure business success. Learn from companies on how they improved engineering processes, flexibility, availability and scalability of their products to help their businesses be more agile and meet their customer needs.

Track Host:
Tamara Gurin
Manager, Enterprise Software Solutions at Alameda County
Tamara Holden Gurin has been involved in building enterprise software most of her professional life, as an engineer, application architect and manager. She leads development of the enterprise financial systems for the County of Alameda, CA. Tamara is passionate about designing scalable and extensible software products, creating exciting environment in the workplace and increasing presence of women in the technical field. She volunteers for a number of organizations that promote STEM education and career development.
10:35am - 11:25am

by Aviran Mordo
‎Head of Back-end Engineering at Wix

by Talya Gendler
Senior Software Engineer at Wix

How do you know what 55 millions users like? is conducting over 1000 experiments per month on production to understand which features our users like and which hurt or improve our business.


In this talk we’ll explain how our engineering team is supporting our product managers in making the right decisions and getting our product roadmap on the right path. We will also present some of the open source tools we developed that help us experimenting our products on...

11:50am - 12:40pm

by Richard Kasperowski
QCon Open Space Facilitator

Open Space

Join our speakers, and other attendees as we explore topics that showcase how companies have designed their products to ensure business success. Learn from each other about improving engineering processes, flexibility, availability and scalability of your products to help your businesses be more agile and meet customer needs.

What is Open Space?

Every day at QConSF, we’ll open space five times, once for each track. Open Space is a kind of unconference, a simple way to run...

1:40pm - 2:30pm

by Alvin Sng
Software Engineer at Airbnb

The Resolution Center is a web app for hosts and guests to request or send additional funds during or after their Airbnb trip. The app has many complex operations and features that need to handle various types of issues. This includes payment processing, negotiation in different currencies, file uploads, manual customer service intervention and more. 

Alvin Sng, software engineer at Airbnb, will discuss the important engineering aspects of this product development, including the...

2:55pm - 3:45pm

by Sam McAfee
Principal at Neo Innovation

Prioritization is one of the toughest aspects of software product-development. In these days of being agile and running lean, we don't want to prioritize our backlog by fiat, politics, or gut-feel. Teams need to be aligned to accomplish core business objectives and need tight feedback loops with the customer and stakeholders in order to achieve those objectices. To accomplish this level of cross-functional product development maturity, we must combine data from a number of sources to...

4:10pm - 5:00pm

by Deepak Nadig
Head of Platform Engineering, PayPal

PayPal provides a faster, safer way to pay and get paid online, via mobile devices and in stores. With 143 million active accounts in 193 markets and 26 currencies around the world, PayPal enables global commerce, processing more than 9 million payments every day. From its initial product which enabled consumers to exchange money via PDA devices, PayPal has been enabling online merchants to accept secure payments via PayPal, helping users access money in their PayPal accounts via ATM...

5:25pm - 6:15pm

by Mike Mathieson
Sr. Director of Marketing Engineering and Trust Science at eBay

One of the fundamental challenges facing today's engineers is to put Big Data assets to work deeply within product experiences. It's not sufficient to run a single insightful report on your data warehouse and declare victory. Today's customers expect a personalized, relevant, and delightful experience in the products they use, and that means using machine learning and other data-focused disciplines directly from within engineering teams.


In this talk, I'll outline some...


Covering innovative topics

Monday, 3 November

Tuesday, 4 November

Wednesday, 5 November