Speaker: Aayush Mudgal
Senior Machine Learning Engineer @Pinterest, Focusing on Privacy Safe Recommender Systems, IIT Kanpur Alumnus
Aayush Mudgal is a Senior Machine Learning Engineer at Pinterest, currently leading the efforts around Privacy Aware Conversion Modeling. He has a successful track record of starting and executing 0 to 1 projects, including conversion optimization, video ads ranking, landing page optimization, and evolving the ads ranking from GBDT to DNN stack. His expertise is in large-scale recommendation systems, personalization, and ads marketplaces. Before entering the industry, Aayush conducted research on intelligent tutoring systems, developing data-driven feedback to aid students in learning computer programming. He holds a Master's in Computer Science from Columbia University and a Bachelor of Technology in Computer Science from Indian Institute of Technology Kanpur.
Find Aayush Mudgal at:
Session
Unpacking how Ads Ranking Works @Pinterest
In this session, we delve into the dynamic world of social media advertising. Facebook, Snap, Pinterest, Twitter, and many others generate the majority of their revenue from targeted ads.