Presentation: The Psychology of Choice: Finding a Single Point of Light

Our personalities guide our every decision. Whether we are Visionaries or Planners, Analyzers or Naturalists, every interaction is dictated by who we are. This is true for everyone and it is the single point of light that guides us.

So, how well do you know your customers? Can you forecast their choices? Can you guide them to the perfect selection? Understanding who they are at the personality level can give you a deeper look into what it is they are looking for. Who are the people they want to interact with? Where are the places they want to go? What are the things they want to buy?

It's time to learn how personality can connect you to your customers like never before.


Covering innovative topics

Monday, 3 November

Tuesday, 4 November

Wednesday, 5 November

Conference for Professional Software Developers