Presentation: Too big to fail: running A/B experiments when you're betting the bank

As engineers, we regularly consider running an A/B experiment for an incremental change: should this button be red or blue, 30 pixels or 50, to maximize clicks?

This talk will focus on the risks, benefits, and lessons from running a single huge experiment with hundreds of moving parts, and with long-term engagement as the metric of success.


Covering innovative topics

Monday, 3 November

Tuesday, 4 November

Wednesday, 5 November

Conference for Professional Software Developers