From Founding Engineer to CTO to CEO – At the Same Startup

Abstract

As a college sophomore, I founded Pointz, initially building its core routing engine from scratch. I architected the platform’s safety rating algorithm, integrating geospatial data structures, crowdsourced inputs, and multi-criteria decision-making to deliver context-aware routing. Balancing low-latency requirements with real-time data updates, I implemented efficient pathfinding techniques and optimized the app for mobile performance. When Pointz scaled, I transitioned from writing lines of code to leading the engineering team, defining system architecture, managing API integrations, and overseeing deployment pipelines. Today, as CEO, I continue to leverage my technical expertise—debugging complex infrastructure issues, designing scalable solutions, and ensuring the product remains reliable and user-focused.

For engineers contemplating a path to entrepreneurship or leadership, this talk will provide practical insights from my journey. I'll share how I applied my software engineering skills to my new roles, what I had to unlearn, and the key lessons I've taken from the transition. My talk will offer a framework for balancing engineering best practices with the realities of a fast-paced startup environment.

Takeaways:

Prioritize the User: Learn to shift your focus from building what you want to building what the customer needs. I'll share how a product-centric mindset can be your most valuable engineering tool.

Evolve as a Builder: Discover how to redefine what it means to be a builder. Your coding skills are not lost; they are translated into the ability to lead and empower others to create efficient, high-impact solutions.

Bring Efficiency to Biz Dev: Understand how to apply your instinct for finding the most efficient technical solution to creating efficient business strategies and effective leadership. I'll provide actionable steps for translating your SWE skills into strategic thinking.


Speaker

Trisha Ballakur

Co-Founder and CEO @Pointz, Forbes 30 Under 30 2025, Previously @Techstars and @Adobe

Trisha is a Gen-Z tech leader dedicated to impactful advancements in mobile app development and AI. With experience as a former startup CTO and in engineering roles at Adobe and Nasdaq, Trisha applies her expertise to drive positive change. With a B.S. in Computer Science from Brown, Trisha founded Pointz to make urban biking safer and more accessible.

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