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Track: Design Thinking


Day of week:

Learn to innovate and inspire ingenuity on your teams. Design Thinking brings a deeper sense of meaning the work we do by understanding it through our customers eyes. This track will uncover frameworks to discover new ideas, find unmet needs, and dream up innovative solutions and take them beyond whiteboards and into your products.

Track Host:
Sarah Shewell
Group Manager - Customer Mobile Applications @Nordstrom
Sarah Shewell is a Group Manager at Nordstrom where she is using core principals from Design Thinking in her everyday work with Mobile Apps. Sarah supports teams who create iOS & Android apps for Nordstrom Salespeople to communicate and offer products for purchase via text. She and members of her team are sought out coaches to lead others through solving wicked technical problems. Sarah also is a frequent collaborator and facilitator with the Nordstrom People Lab programs such as Trailblazers, Innovation Bootcamp, and 21st Century Leadership. She has 17 years of experience in telecommunications and mobile technology.
10:35am - 11:25am

Open Space
11:50am - 12:40pm

by Jeanine Spence
User Experience Strategist

Design thinking - what does it really mean for engineers? This talk demystifies design thinking and explains how it differs from traditional approaches. Learn what it takes to put your customer at the center of your development process and up level your innovation capabilities. Discover five ways you can put these methods to work immediately on your team.

1:40pm - 2:30pm

by Chris Witeck
Principal Technology Strategist @Citrix

Empathy is the key to finding out what your customers need and want. Discover true customer empathy mapping, an ongoing journey you share with your customers throughout the whole development process. Empathy mapping is so much more than a one time session of profiling your customer, showing off your idea, and collecting the feedback. Chris will cover key lessons learned by Citrix Labs as they tackle their goal of customer led innovation.

2:55pm - 3:45pm

by Diana Joseph
Director of the Innovation Enablement Team @Citrix

Prototyping is about working lean — using the tiniest possible amount of investment to generate the greatest possible amount of learning. You already use whiteboarding to decide how to build your idea. Does anyone want your idea in the first place? In this workshop you'll work with a team to come up with a brand new solution idea. You'll build and test a low-fideility concept prototype as a probe for understanding the desirability of that idea. You'll learn how to practice concept...

4:10pm - 5:00pm

by Marianne Berkovich
Staff User Experience Researcher @Google

How can you get the most out of your time when talking to users? Marianne will share how to crank up your interviewing skills and discover key insights that could lead you to the next big innovative “thing” your users need.

5:25pm - 6:15pm

by Jon Madison
Senior Software Engineer on the Mobile app team @Nordstrom

So you're an engineer and you've been introduced to Design Thinking. How's that matter to you? Jon will share his story around learning about and applying Design Thinking to his daily software development process, and talk about engineering practices through the lens of Design Thinking.

The following will be discussed from an engineering perspective:

  • Why are we buliding it?
  • Brainstorming
  • Logging ideas
  • Personal Kanban
  • Empathy
  • ...


Covering innovative topics

Monday Nov 16

Tuesday Nov 17

Wednesday Nov 18