Jon Madison is a senior software engineer on the Mobile app team at Nordstrom. Prior to joining the mobile team, he spent three years as one of the first members of the Nordstrom Innovation Lab, creating many failed and a few successful experiments, learning about the importance of failure, learning how to pitch to success, measuring and iterating product/market fit using tools such as business model canvas, design thinking and UX tools, and taking several improv workshops. jon enjoys writing code for hours on end (iOS and server-side JavaScript -- node.js when he's lucky), helping others find the joy of creating via text, and rambling about technical and philosophical topics for hours on end.