Lessons from Building a $100M Product in Six Weeks at OpenAI

QCon San Francisco 2026

Session

Lessons from Building a $100M Product in Six Weeks at OpenAI

Tuesday Nov 17 / 02:45PM PST, Ballroom A at Hyatt Regency, San Francisco

Register

$2,835, Conference (3 days)
Current pricing ends September 8th

Abstract

Engineering is shifting from synchronous, line-by-line implementation to an asynchronous model in which agents execute, verify, and retry while humans own intent, architecture, constraints, and release decisions.

Drawing on my experience building OpenAI Ads through Codex from day one, and scaling it to more than $100 million in ARR in under six weeks, I’ll show why the advantage does not come from a magic prompt. It comes from the system around the model: persistent workspaces, connections to real engineering tools, reusable skills, objective verification loops, and clear human boundaries around production.

Attendees will leave with a practical framework for moving faster with coding agents without surrendering engineering judgment or accountability.

Main Takeaways:

  1. Treat verified outcomes, not generated code, as the unit of AI-native engineering. 
  2. Give agents measurable targets, objective feedback, and the ability to learn and retry.
Register

$2,835, Conference (3 days). Current pricing ends September 8th. All pass options.

76% senior dev or higher
1:11 speaker ratio
60+ practitioners

QCon San Francisco 2026 is a three day conference for senior software engineers, architects and team leads. An international program committee of working engineers selects every session. Patterns and practices, not products and pitches.

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Tuesday 17 November

10:35 Ballroom A Session Progressive Failure Modes of Modern AI Serving Systems Abi Aryan AI Infrastructure Engineer and Educator 11:45 Ballroom A Session The Revenge of the Data Scientist: Why Reliable AI Needs Evals, Traces, and Metrics Hamel Husain Machine Learning Engineer, 20+ Years in Applied AI, Machine Learning, and Data Science 13:35 Ballroom A Session Skills, Memory, or Fine-Tuning? The Engineering Loop Behind Self-Improving Agents Abhinav Sinha CEO @Lucidic AI, Previously @Stanford AI Lab, @Citadel and Susquehanna International Group, and @Apple 14:45 Ballroom A Session Lessons from Building a $100M Product in Six Weeks at OpenAI Brian Yang Member of Technical Staff @OpenAI 15:55 Ballroom A Session Performance Engineering in the Age of AI 17:05 Seacliff D Unconference Unconference: Engineering AI Systems

Current pricing ends September 8th
$2,835, Conference (3 days)

Register